Overview
The VC Whisperer - Deciphering the Crypto Markets
The VC Whisperer serves as a cryptocurrency news consolidation platform, offering insightful analysis of the ever-changing landscapes of Blockchain and Traditional Finance (TradFi) venture capital. Its primary goal is to keep the crypto community up-to-date with the latest and most pertinent information concerning the rapidly evolving crypto realm. This case study focuses on the website redesign process for The VC Whisperer, aiming to improve user experience and foster greater reader engagement, thereby encouraging increased contributions to sustain the platform.
Problem
Cryptocurrency news aggregation platforms, faces challenges in delivering an optimal user experience and fostering reader engagement. Most of current designs lacks intuitive navigation and fails to efficiently showcase information on the rapidly evolving Blockchain and Traditional Finance (TradFi) VC landscapes. As a result, users find it difficult to access the latest and most relevant information on various crypto ventures, hindering their ability to stay updated and informed in the dynamic crypto industry.
Solution
An Integrartor website which enhances user experience and increase reader engagement, ultimately encouraging more contributions to sustain the platform.
My Role/Responsibilities
UX Design, UI design, UX - Branding
Process
Discover
Branding establishment
Branding exploration
In our branding exploration for The VC Whisperer, we aimed to create a cohesive and compelling identity that reflects the essence of our platform. By incorporating writing elements, such as feathers and the letters "VC," we sought to convey a sense of knowledge, elegance, and growth. The feather symbolizes the power of words, wisdom, and the exchange of ideas within the crypto community.
Seamlessly intertwining the letters "VC" not only represents "Venture Capital" but also emphasizes our commitment to providing thoughtful insights and analysis on the Blockchain and Traditional Finance (TradFi) VC landscapes. Together, this branding approach signifies our platform as a hub of knowledge and a catalyst for progress in the rapidly evolving crypto landscape.
Define
Design System
After consulting with client, we agreed to use google material design as our main design system reference since it gives better experience across different platforms.
Ideate
Cooking up a better experience
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
Sketches
Rough sketches were done to get my initial thoughts on paper and brainstorm new ideas for specific UI elements.
Low-Fidelity Prototypes
Using the feedback and insights gained from research, analysis and sketching, a low-fidelity prototype was created to begin user testing.
Onboarding screens
Subscribe car
